FOOD RECALL ALERT: THIS™ Isn't Chicken Deli Pieces 

WHEAT (GLUTEN) and SOYA mislabelling issue. 28th January 2026.



We have initiated a precautionary recall of all of our THIS™ Isn't Chicken Deli Pieces due to a mislabelling issue. During production, a batch of THIS™ Isn't Chicken Deli Pieces was incorrectly packed with base labels intended for our THIS™ Isn't Cocktail Sausages. 

THIS™ Isn't Chicken Deli Pieces contain WHEAT (GLUTEN) and SOYA which are not present in the cocktail sausages and therefore, not declared on the label. Please check the website for the correct ingredient list for THIS™ Isn't Chicken Deli Pieces. The safety of our customers is always our top priority. 


- Pack size: 120g 
- Use-by date: 29th January, 30th January, 31st January, 2nd February, 3rd February, 4th February, 5th February, 6th February, 12th February and 13th February.
- The use-by date can be found on the front of the pack in the grey Use by box 



What you should do If you have bought THIS™ Isn't Chicken Deli Pieces as detailed above, please do not eat it.


Instead: 

- Check if you have bought the affected use-by dates of the THIS™ Isn't Chicken Deli Pieces. 
- You can do this by taking a picture of this notice or writing down the use-by dates for reference at home. 
- Return the affected product to the store for a full refund (with or without a receipt). 



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Better Taste 

Better for you

Better for the Planet

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Cowboy Flint Flatiron thought he knew steak. Then he tried THIS™ Fillet Steak. 

Juicy. Tender. 31g of Protein per Steak and... 100% plant-based.

THIS is heartbreak, a country ballad and a full blown cowboy identity crisis. Sometimes, the most delicious things… are misteaks.

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Perfection on a stick. It's so damn tasty. (disclaimer, skewer is not edible.)
THIS™ is the perfect addition to a BBQ. A cous cous bowl. Salad. Chips. Literally anything. Juicy texture and depth seasoned to perfection with cumin and mint. And we've thrown in a skewer for good measure. You can't say we don't treat you.  

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How to cook THIS™

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What's in THIS™?

Lamb Kebabs

Nutritional information

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Award winning bangers that are just as tasty as the meat thing. No porkies. Promise.
With 83% less saturated fat and a crispy skin, they make for the perfect sizzle.

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Pork Sausage

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Got beef with meat? We've gone above and beyond (wink) with this new recipe. Juicier. Meatier. Tastier. These plant burgers would fool even the most ardent of carnivores...

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Beef Burger

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THIS™ is the chicken pièce de résistance.
So damn chicken-y - the taste & texture are ridiculously like the real thing. 
Perfect for pastas, curries, salads, literally anything you could possibly think of.

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Chicken Pieces

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THIS™ is the kind of bacon you write home about. 

Top tier bacon-y goodness. Not telling porkies, streaky has a great taste award to prove it. 

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Streaky Bacon

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All the porky goodness of our classic saussies with a sweet delightful extra lil something. Let's be real, caramelised onions make everything so damn tasty, and THIS™ is no exception.

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Caramelised Onion Pork Sausages

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Asda

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Ocado

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Morrisons

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Tesco

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Co-op

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Sainsburys

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Waitrose

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Ingredients

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Peanut butter chicken noodles

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Spice Mix

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Lettuce mince tacos

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Whether you like them hot, sweet, smoky or tangy, THIS™ isn't chicken wings deliver. You wouldn't believe the crunch on the skin and the succulence of the chew. Even the most carnivorous of folks can't resist THESE. 

WHAT

WHERE

HOW

WHY THIŠ?

Better Taste

Better for you

Better for the Planet

A DELICIOUS MISTEAK

This™ isn't
Lamb Kebabs

This™ isn't
Pork Sausage

This™ isn't
Beef Burger

This™ isn't
Chicken Pieces

This™ isn't
Streaky Bacon

This™ isn't
Caramelised Onion Pork Sausages

FIND THIŠ

COOK THIŠ

This™ isn't
Peanut butter chicken noodles

This™ isn't
Lettuce mince tacos

This™ isn't
Spicy wings

This™ isn't
Crispy tenders Fajitas with jalapeno drizzle

This™ isn't
Sausages and Baked Sweet Potato

This™ isn't
Summer wing bake

WHAT

WHERE

HOW

WHY THIŠ?

Better Taste

Better for you

Better for the Planet

A DELICIOUS MISTEAK

This™ isn'tLamb Kebabs

This™ isn'tPork Sausage

This™ isn'tBeef Burger

This™ isn'tChicken Pieces

This™ isn'tStreaky Bacon

This™ isn'tCaramelised Onion Pork Sausages

FIND THIŠ

COOK THIŠ

This™ isn'tPeanut butter chicken noodles

This™ isn'tLettuce mince tacos

This™ isn'tSpicy wings

This™ isn'tCrispy tenders Fajitas with jalapeno drizzle

This™ isn'tSausages and Baked Sweet Potato

This™ isn'tSummer wing bake

This™ isn't
Lamb Kebabs

This™ isn't
Pork Sausage

This™ isn't
Beef Burger

This™ isn't
Chicken Pieces

This™ isn't
Streaky Bacon

This™ isn't
Caramelised Onion Pork Sausages

This™ isn't
Peanut butter chicken noodles

This™ isn't
Lettuce mince tacos

This™ isn't
Spicy wings

This™ isn't
Crispy tenders Fajitas with jalapeno drizzle

This™ isn't
Sausages and Baked Sweet Potato

This™ isn't
Summer wing bake