THIS™ raises £3.5 million on Seedrs to accelerate growth and increase distribution International footballer Chris Smalling invests in UK plant-based meat business, alongside venture capital firms including Backed and Five Seasons Ventures. THIS™ plans to build a Willy Wonka-esque plant-based innovation centre, launch new products and launch in two more of the ‘big four’ […] …
London, 13th July 2020 – Creators of arguably the world’s most realistic plant-based meat, UK company THIS™, has teamed up with vegan food delivery brand WTF! to launch a Willy Wonka-style golden ticket campaign – except with gold nuggets. All of this week (13th June – 17th July), a daily golden surprise will be delivered […] …
London, June 15th – Creators of arguably the world’s most realistic plant-based chicken and bacon, UK company THIS™, are launching their award-winning product range into Milk & More – one of the UK’s largest online supermarkets. THIS™ are continuing to break down barriers between plant-based and animal-based products through their listing in the Müller-owned […] …
Following an Instagram-led petition on Change.org, Honest Burgers has announced that it will relaunch its BACON PLANT vegan burger onto its main menu. Honest Burgers is renowned for being a meat-lovers’ paradise and also for its punchy & concise 8-option menu. The BACON PLANT was launched as a vegan monthly special back in January, combining a plant-based burger […] …
UK company THIS™, creator of the world’s most realistic plant-based chicken and bacon, is launching its award-winning product range into foodservice company Brakes. Brakes will launch with Great Taste Award-winning THIS™ Isn’t Bacon rashers, THIS™ Isn’t Chicken Salt & Pepper pieces, and THIS™ Isn’t Chicken Goujons – offering the hyper-realistic plant-based meat to restaurants, pubs, […] …
UK-based VC, Backed, led the round, which included four other VCs: Five Seasons Ventures, Idinvest Partners, Seedcamp and Manta Ray Ventures. THIS™ has raised £5.6m in total, since 2018, from 12 angel investors and the above VC funds.
THIS™ launched in mid-June 2019; 5.5 months later, as of December 31st 2019, they have an annualised revenue of c£3m. THIS™ is quickly becoming a leader in the meat-alternative market, which has emerged as the UK’s fastest-growing food category, worth over £400m (The Times, December 2019). …
27 Jan 2020 Abokado launched new Vegan Bacon (by THIS™ ) and Avo Breakfast Bagels in all 21 London stores this week following the big success of their Vegan Katsu which has stormed its way into the brand’s second bestselling product. To date the London-based healthy eating chain has sold 20,000 game-changing Vegan Katsu Curry […] …
Pho, the Vietnamese street food restaurant with 29 branches across the UK, will launch a new vegan menu on 1st January 2020, with award-winning plant-based innovators, UK brand THIS™, with an amazing meat-free product that smells, feels and tastes just like chicken.
Adding 12 new vegan dishes for Veganuary, the restaurant will be using THIS™ Isn’t Chicken in starters, salads, noodle soups, rice bowls, curries and wok-fried rice.
The addition of THIS™ Isn’t Chicken takes the restaurant’s vegan offering from about 25% to 40% giving more choice to both vegans and meat-eaters looking for a high protein alternative. …
Creators of the world's most realistic meat alternative, new UK company THIS™, are rapidly expanding their plant-based products that taste, look and have the texture of actual meat, into retailers and restaurants nationwide. …
Creators of the world’s most realistic meat alternative, new UK company THIS, have launched their seriously convincing plant-based products that taste, look and have the texture of actual meat into retailers and restaurants nationwide. The products are so realistic, they even managed to convince 25 food critics and food bloggers that they were eating real meat! Watch the video […] …
