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THIS is the next step

As told by our founders.

THIS is what happens when two meat-lovers checked out meat-free food, and decided that we didn’t want any of it.
THIS changes everything.

BEFORE THIS

We had a job before we co-founded THIS, in 2019.
We established and ran a burger (as in, beef) restaurant chain. As far as u-turns go, this is a whopper.

WHEN WE LEFT THAT BUSINESS WE REALISED SOME STUFF:

  • That maybe we should eat less meat. Fairly urgently.
  • That if you don’t like tofu, or food with orange packaging, you don’t have much of a meat-free choice.
  • That we should make plant-based food and deploy our secret-weapon, following it as our guiding star: our obsession and adoration for meat.

The obvious(ish…) conclusion, was that we had to make our own plant-based meat-alternative products. Food that PROPERLY works in a fry-up or in a chicken-pie.

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