So although you can find fuller (how is that a word?!) ingredients lists on our product pages, THIS™ is predominately made from soy bean protein, water and pea protein. Each product has other ingredients, but those are the main ones that both make up the majority of each product, and are present in all of our food at the moment.
So the main reason why our food is really meaty, is that we took AGES (around 1.5 years) to develop it, and it was really really really hard. We have tasted over 2,000 iterations across our 8 launch products – it’s been a long old road.
In terms of texture, we take plant-based ingredients and introduce heat, pressure and water. By dialling in our recipes and our cooking techniques, we’re able to produce food with a fibrous texture – just like meat.
When it comes to taste, that’s a case of breaking down exactly what it is that makes chicken or bacon smell and taste like chicken and bacon. Once you identify the constituent parts of those tastes and smells, you can try to recreate them using a lot of clever people with clever solutions that don’t involve any animals!
Check out our stockists page! We’re widening our network of restaurant and retail partners all the time.
No. Soybean is a healthy legume. They’re high in essential nutrients and minerals, and offer up relatively complete amino acids. Over the years, there has been some talk of how ‘isoflavones’ or ‘phytoestrogens’ in soy can detrimentally affect our hormone levels. But the current consensus within the scientific and nutritional communities, is that conversely – isoflavones found in soy are thousands of times weaker than oestrogen, and can actually help reduce the incidence of certain cancers. Additionally, soy does not lower your testosterone levels.
Nope. All of the soy we use has been declared GMO-free. And it doesn’t come from Brazil! It’s currently grown in the USA. (Unfortunately we don’t grow much soy here in the UK.)
Meat.
THIS™ is for everyone. We don’t discriminate. But if you’re a carnivore looking to cut down, vegetarian or vegan who longs for the taste and texture of meat without the environmental impact, or even just looking for a food that’s healthy with a protein and iron kick, THIS is for you.
Where you see “ready to eat” on our packaging, feel free to gorge straight away. For the rest of our products, follow the instructions on the packaging, a quick pan fry for the chicken and bacon, and a blast in the oven for the goujons.
Technically not…but many of our products do not contain gluten (minus the goujons). At the moment they’re produced in a factory that handles ingredients that do contain gluten so we can’t officially say we are gluten-free.
This is because the chicken pieces you see on a restaurant menu are packaged in a different place to our retail packs as the retail packs are packaged in an environment where gluten is present.
We’re proud that our CO2 emissions are super low vs any meat-based alternative.
The Isn’t Bacon rashers don’t and there’s a tiny amount in all the Isn’t Chicken products . But, because all products are made in an environment that also handles alliums (onion/garlic), we can’t say they’re allium-free.
Unfort we’re currently focusing on sales and innovation in the UK so our products are only available in the UK/Northern Ireland (but also in The Netherlands)! But fret not, we’re looking to expand further internationally in the coming years so please keep an eye on our socials for any announcements.
For the winter months, we sadly say goodbye to our lamb kebabs as they hibernate for the season to make way for our delicious roasts. BUT, as the weather warms up, you’ll start to see our lamb kebabs back in store. Kebabs are perfect for grilling and enjoying outdoors, making them an ideal choice for spring and summer BBQs. The fresh, vibrant ingredients used in kebabs are well-suited to the lighter, more social meals that often accompany the warmer months.
Unfortunately we don’t have any live stockist data from our end so we can’t guarantee what will be on the supermarket shelves due to day-to-day availability. Your best bet is to speak to the store directly and ask them when their next delivery is coming in. Also checking out the bigger supermarket stores over the local branches. Alternatively, using Ocado or the other supermarket’s delivery services are also a great option too!
However if you continue to have problems please let us know as your feedback is super helpful – we’ll pass them onto the team so they know where the distribution probs are. If you have any other questions feel free to reach out!
