A guy on our instagram just messaged: ‘Is this a hoax? It seems too good to be true.’. Whilst we wound him up, and told him it was a hoax – it genuinely isn’t. We’ve spent 1.5 years developing, staring at, prodding and tasting these products. The result, is a bunch of food that allows you to virtually eat meat, without killing stuff. All products are even fortified with vitamin B12 and iron, to ward off any nutrient FOMO. Happy nom nom’ing.