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ISN’T BEEF MINCE

THIS™ IS PLANT-BASED

Why we made these:
Cause tbh, all of the other plant-based mince tastes like cardboard…

Other stuff
worth knowing

Ready-to-cook

(Ridiculously) high in protein

High in fibre

Fortified with vitamin B12 & iron

INGREDIENTS

Plant-based beef flavoured mince made from soya protein. Rehydrated Textured Soya Protein (56%), Water, Rapeseed Oil, Shea Oil, Natural Flavouring, Thickener (Methylcellulose), Oat Fibre, Potato Starch, Soya Protein Concentrate (1%), Caramelised Sugar, Colour (Beetroot Red), Salt, Barley Malt Extract, Vitamin B12, Iron.

ALLERGENS

For allergens, see ingredients in Bold.

SUITABLE FOR VEGETARIANS & VEGANS.

**RI% = Reference intake of an average adult (8400kj/ 2000kcal).

One pack contains 3 portions.

NUTRITION

 per 100gRI
Energy kJ 904
Energy kcal 216
Fat 13.3g
(of which saturates) 2.9g
Carbohydrates 28g
(of which sugars) 0.1g
Fibre 8.3g
Protein 17.2g
Salt 0.60g
Iron 4.9mg35%**
Vitamin B12 1.0μg40%**

How to cook THIS™

For best results, pan fry from chilled.

Preheat 1 tbsp of oil in a non-stick pan over a medium heat.

Add mince. Evenly distribute in pan and cook for 8 mins, stirring frequently.

Stir into pre-heated sauce or add sauce and simmer for 5 mins.

Not suitable for microwave cooking.

Featuring Fat 2.0

Fat makes animal-based meat taste lush. So – we invented FAT 2.0™ from olive oil and put it in these burgers. It crisps up, adds succulence and we patented it so you can’t copy us. All it took was several million £, 6 food scientists and some olives.

Storage

Keep refrigerated. Once opened, consume within 24 hours. Do not exceed the use by date.
Suitable for freezing. Freeze on day of purchase and use within 1 month. Once defrosted (in a refrigerator) use within 24 hours. Do not re-freeze.