Leaf Icon 100% PLANT-BASED

See it, say it, ur spag bol’s sorted. Plant-based beef mince made from soy protein. This mince closely replicates (and perfects imo) real beef in taste, texture, and appearance, and makes a spag bol that’ll (probs) fool even the most ardent of carnivores.

What's in THIS™

  • High in protein
  • High in fibre
  • 55% less saturated fat compared* 

Plant-based beef-flavoured mince made from soya protein.

Rehydrated Textured Soya Protein (56%), Water, Rapeseed Oil, Shea Oil, Natural Flavourings, Thickener (Methylcellulose), Oat Fibre, Potato Starch, Soya Protein Concentrate (1%), Vinegar, Caramelised Sugar, Colour (Beetroot Red), Salt, Barley Malt Extract, Vitamin B12, Iron.

For allergens, including cereals containing gluten, see ingredients in bold.

Whilst we take a lot of care to ensure product info displayed on our website is correct, product recipes can be regularly changed by our super smart Inno team. This may affect nutrition and allergen information, you should therefore always check product labels and not rely solely on the info presented here.


Nutritional Info

 per 100gRI
Energy kJ 904
Energy kcal 216
Fat 13.3g
(of which saturates) 2.9g
Carbohydrates 2.8g
(of which sugars) 0.1g
Fibre 8.3g
Protein 17.2g
Salt 0.95g
Iron 4.9mg35%**
Vitamin B12 1.0μg40%**

**RI = Reference intake of an average adult (8400kJ/ 2000 kcal).

*Compared with a standard portion of 15% fat beef mince of the same weight. 

One pack contains 3 portions.

How to cook THIS™

  1. Pre-heat 1 tbsp of oil in a non-stick pan over a medium heat.
  2. Add mince. Evenly distribute in the pan and cook for 8 mins, stirring frequently.
  3. Stir into preheated sauce or add sauce and simmer for 5 mins.

Not suitable for microwave cooking.


Keep refrigerated. Once opened, consume within 24 hours. Do not exceed the use by date. Suitable for freezing. Freeze on the day of purchase and use within 1 month. Once defrosted (in a refrigerator) use within 24 hours. Do not re-freeze.

We don't like to brag, but...

Best vegan mince I have tried!!
Can't believe how good this is! Easy to cook, doesn't turn into a paste like some other vegan mince and tastes amazing!!!
22/11/2023 by Danielle333
Truly the best of them all
I’ve tried every vegan mince available in all good supermarkets, and not a single one is a patch on this. Brought on a whim because it was on offer, thought I’d give it a try.... just wow. Used in a cottage pie and it was loved by everyone including 4 omnis. Cooks amazingly - doesn’t turn to mush and has a nice bite on it. If you enjoy mock meat that imitates real meat realistically, then this is the one - the tastiness of mince without the animal cruelty. Perfect. Packets are small though, so if you’re cooking for a few definitely buy a couple. THIS isn’t please don’t change this recipe!
06/01/2023 by Fishinpercolator