Leaf Icon 100% PLANT-BASED

It’s BEYOND tasty, beef intended. An extraordinarily realistic plant-based burger. High in protein, high in succulence, yet made from peas and 100% plant-based- it can fool even your carnivorous uncle Richard.

What's in THIS™

  • High in protein
  • Source of fibre
  • 30% less saturated fat

Plant-based beef flavoured burgers made from pea protein.

Rehydrated Textured Pea Protein (53%), Water, Shea Oil, Natural Flavouring, Thickeners (Methylcellulose, Konjac, Xanthan Gum), Olive Oil, Potato Starch, Fava Bean Protein Isolate, Colour (Beetroot Red), Apple Extract, Cacao Extract, Pea Fibre, Dextrin, Salt, Iron, Vitamin B12.

May contain soya and cereals containing gluten.

Fat makes animal-based meat taste lush. So – we invented FAT 2.0TM from olive oil and put it in these burgers. It crisps up, adds succulence and we patented it so you can’t copy us. All it took was several million £, 6 food scientists and some olives.

Whilst we take a lot of care to ensure product info displayed on our website is correct, product recipes can be regularly changed by our super smart Inno team. This may affect nutrition and allergen information, you should therefore always check product labels and not rely solely on the info presented here.

Nutritional Info

 per 100gRI
Energy kJ 927
Energy kcal 224
Fat 15.4g
(of which saturates) 5.0g
Carbohydrates 5.5g
(of which sugars) 0.7g
Fibre 3.0g
Protein 14.3g
Salt 0.9g
Iron 4.9mg35%**
Vitamin B12 1.0μg40%**

**RI = Reference intake of an average adult (8400kJ/ 2000 kcal).

*Compared to a standard beef burger of the same weight.

One pack contains 2 portions.

How to cook THIS™

For best results, heat 1 tbsp of oil in a frying pan on a medium heat. Cook for 8-10 mins, turning frequently.

Place on a non-stick tray and grill for 12 mins, turning halfway through cooking.

Not suitable for microwave cooking.


Once opened, keep refrigerated and consume within 24 hours. Suitable for freezing. Freeze on the day of purchase and use within 1 month. Once defrosted (in a refrigerator) , use within 24 hours. Do not re-freeze.

We don't like to brag, but...

Very impressed
Really impressed with these! A nice veggie burger that doesn't break the bank.
31/05/2023 by Danandfam
Really good
Had them for dinner cooked in a pan as sadly no garden for BBQ. Really nice taste and good texture too, will buy again.
09/07/2023 by Dolly
Really good!!
I'm doing Veganuary and my friend told me these are the best vegan sausages they've had, so I bought them. They're really good! Definitely recommend, we had them in Sausage sandwiches with Naturli butter, was amazing!
07/01/2023 by Dolly8712