THIS™ raises £3.5 million on Seedrs to accelerate growth and increase distribution International footballer Chris Smalling invests in UK plant-based meat business, alongside venture capital firms including Backed and Five Seasons Ventures. THIS™ plans to build a Willy Wonka-esque plant-based innovation centre, launch new products and launch in two more of the ‘big four’ […] …
Following an Instagram-led petition on Change.org, Honest Burgers has announced that it will relaunch its BACON PLANT vegan burger onto its main menu. Honest Burgers is renowned for being a meat-lovers’ paradise and also for its punchy & concise 8-option menu. The BACON PLANT was launched as a vegan monthly special back in January, combining a plant-based burger […] …
UK company THIS™, creator of the world’s most realistic plant-based chicken and bacon, is launching its award-winning product range into foodservice company Brakes. Brakes will launch with Great Taste Award-winning THIS™ Isn’t Bacon rashers, THIS™ Isn’t Chicken Salt & Pepper pieces, and THIS™ Isn’t Chicken Goujons – offering the hyper-realistic plant-based meat to restaurants, pubs, […] …
UK-based VC, Backed, led the round, which included four other VCs: Five Seasons Ventures, Idinvest Partners, Seedcamp and Manta Ray Ventures. THIS™ has raised £5.6m in total, since 2018, from 12 angel investors and the above VC funds.
THIS™ launched in mid-June 2019; 5.5 months later, as of December 31st 2019, they have an annualised revenue of c£3m. THIS™ is quickly becoming a leader in the meat-alternative market, which has emerged as the UK’s fastest-growing food category, worth over £400m (The Times, December 2019). …
Pho, the Vietnamese street food restaurant with 29 branches across the UK, will launch a new vegan menu on 1st January 2020, with award-winning plant-based innovators, UK brand THIS™, with an amazing meat-free product that smells, feels and tastes just like chicken.
Adding 12 new vegan dishes for Veganuary, the restaurant will be using THIS™ Isn’t Chicken in starters, salads, noodle soups, rice bowls, curries and wok-fried rice.
The addition of THIS™ Isn’t Chicken takes the restaurant’s vegan offering from about 25% to 40% giving more choice to both vegans and meat-eaters looking for a high protein alternative. …
Creators of the world's most realistic meat alternative, new UK company THIS™, are rapidly expanding their plant-based products that taste, look and have the texture of actual meat, into retailers and restaurants nationwide. …
Creators of the world’s most realistic meat alternative, new UK company THIS, have launched their seriously convincing plant-based products that taste, look and have the texture of actual meat into retailers and restaurants nationwide. The products are so realistic, they even managed to convince 25 food critics and food bloggers that they were eating real meat! Watch the video […] …
An award-winning traditional butchers has become the first in the UK to sell plant-based meat alternatives. From next Tuesday (13th August) Thurston Butchers in Suffolk – who have gained award-winning status for their homemade sausages – will begin selling products from THIS, a West London based company producing ‘the world’s most realistic meat alternative’. The seriously convincing plant-based […] …
LAUNCHING: WORLD’S FIRST VEGAN BACON, MAPLE & BANANA DOUGHNUT World’s most convincing plant-based meat alternative THIS™ partners with Crosstown to create first ever plant-based bacon doughnut. Creators of the most realistic plant-based bacon alternative in the world, UK company THIS™, have partnered with renowned London sourdough doughnut bakery Crosstown. Together, they’ve launched the world’s first vegan maple bacon […] …
Creators of the world's most realistic meat alternative, THIS™, are collaborating with Italian-to-Go brand, Coco di Mama, to create a plant-based bacon sandwich that tastes, looks and has the texture of actual bacon sandwiches (& customers can’t tell the difference).
The sandwich is also “nutritionally proven to be better for a hangover than a real bacon sandwich” - Dr Magda Robinson, UK trained medical doctor. …
