London, 13th July 2020 - Creators of arguably the world's most realistic plant-based meat, UK company THIS™, has teamed up with vegan food delivery brand WTF! to launch a Willy Wonka-style golden ticket campaign - except with gold nuggets.

All of this week (13th June - 17th July), a daily golden surprise will be delivered to randomly selected customers, as part of their normal order.

There is however, a twist... Those who receive a box of golden nuggets, will win a year's supply of WTF’s THIS isn't Chicken nuggets. That’s 288 nuggets for each person!


Salih Sheikh, Founder of WTF commented:

"Simply put, we are here to blow your mind, and what can be more mind-blowing than opening your delivery to find edible, glowing Golden Nuggets shining and shimmering in your face?"

 

Andy Shovel, Co-founder of THIS™, commented: 

"It's really great to collaborate with WTF! - another brand that are defying the odds and are actually growing during lockdown. This is definitely a golden opportunity to win some nuggets."

Shattering meat-eaters’ preconceptions of plant-based food, one nugget at a time, THIS™ was founded by Andy Shovel & Pete Sharman – meat-lovers at the time - who previously owned a burger chain. THIS™ was borne out of their belief that meat-eaters shouldn’t have to compromise if they want a plant-based meat alternatives. So, they created products that replicate meat in taste, texture & appearance.