Creators of the world's most realistic meat alternative, new UK company THIS, have launched their seriously convincing plant-based products that taste, look and have the texture of actual meat into retailers and restaurants nationwide.
The products are so realistic, they even managed to convince 25 food critics and food bloggers that they were eating real meat! Watch the video here: We Tricked 25 Food Critics into eating Vegan Plant-Based Bacon & Chicken
Founded by two meat lovers, Andy Shovel and Pete Sharman, who co-founded and successfully exited beef burger chain Chosen Bun, THIS is encouraging people to eat more plant-based foods without having to give up their favourite meaty flavours.
The brand recently launched its revolutionary products into Holland & Barrett nationwide and have just launched on Ocado with prices ranging from £2.79 - £3.49.
Burger fan favourites Patty & Bun are serving up THIS Isn’t Chicken Nuggets and using THIS Isn’t Bacon (that even sizzles like actual bacon!) - in their vegan burgers.
Mexican food chain Chilango are using maple-glazed THIS Isn’t Chicken in their much loved burritos and boxes.
The meat free innovators even made the world’s first vegan maple bacon & banana doughnut with renowned London sourdough doughnut bakery Crosstown.
So what exactly is THIS?
THIS is the plant-based product of the future; showing carnivores, vegetarians and vegans alike that cruelty-free eating does not have to mean flavourless alternatives or soggy tofu.
Following two years of research and development, partnering with world-leading texture scientists and flavourists, THIS mimics meat in taste, texture, appearance and smell, but without the ethical or environmental impact, instead using peas and soya beans as the base.
Only the products that can truly fool a carnivore into thinking they’re eating meat make the final cut, to help take plant-based eating firmly into the mainstream.
THIS Eco credentials
THIS has minimal CO2 emissions in production vs. meat.
For example, beef produces 150kg of CO2 emissions, whilst THIS produces 2.4kg.
The water consumption required to make THIS is also significantly less, standing at 121L per kg, compared to 4184L for beef, 1782 for pork and 930L for chicken.
Its longer shelf-life than meat further helps reduce food waste.
Most of THIS packaging uses 90% less plastic and is fully recyclable.
All ingredients are sustainably sourced.
- No nitrates
- THIS ‘ISN’T BACON’ contains no nitrates (that are present in pork-based bacon).
- High in protein
- All products are high in protein. THIS packs more protein than: lentils, tofu, seitan, tempeh, most actual cuts of meat, pretty much all vegetables.
- Contains Iron & Vitamin B12
- THIS is fortified with iron & B12.
- No antibiotics and GMO-free
- THIS doesn’t use antibiotics to keep their chickens healthy, because they don’t need chickens. All products are also GMO-free.